Sky-net 1st $.25

Here at Sky-net we initially targeted the Workhorse and Mercedes customers. But after some research we changed that to the Workhorse and Innovators. These two segments for us are the most versatile. The Workhorse is the largest segment, and with this being a new market we wanted to get our name and the quality out to as many people as possible. Innovators were also targeted because they are a high end customer that is willing to pay for a more powerful computer at a higher price. These are not the only reasons that they were chosen. Another very important reason they were chosen is because we can easily market to the segments that are close to these segments with out to much extra advertising.

Before we went public with our computers we did a bit of market research. The main source of our information came from a market research firm that we hired. Out of a wide variety of options that this firm offered in the amount of information we can obtain, we chose to purchase the plan of 900. This is not the largest plan, but for the amount it was a good deal. Not only did we save some money on it, but we were able to get a 4.3% error rate, as compared to a 13% error rate in the 100 plan. The total price for the plan we purchased was $81,000.

We feel that we are getting ourselves started off on the right foot here and that we are going to be a long lasting competitor in this market.